BE SEEN
BE HEARD
BE PAID
We know that when women thrive, so do their families, communities, and countries. Executive Coaching and Personal Branding are some of the bespoke services behind public figures, C-suite executives, and rising leaders. At The Elan Principle, we believe that women should be the author of their presence and should have access to the best kept secret among the elite.
The C.A.C. Framework
Confidence
Make an impression through research-based coaching and workshops to unlock the confident woman within. Our team specializes in Executive Presence and Leadership. We also offer image consulting so you can make a positive impression wherever you go.
Authenticity
We stand by our principle: authenticity is power. Using time-tested strategies in personal branding, marketing, and communication, we specialize in guiding women to unlock their best self
Care
Inclusivity is at the heart of what we do. Understand the power in showing up like you care in work and with your team.
About our Founder
Founder and CEO Adriana has always had a love for creativity and strategy.
She earned degrees in Communications and Political Science and a Masters in Public Administration. Always the learner, she became a certified Executive Coach, Image Consultant, and Life Coach.
Her 15+ years of experience spans across HR, fashion, marketing, and project management and she is an experienced leader, having a reputation of inspiring teams and generating millions in revenue for employers and clients. Back in 2013, she started a career coaching consultancy and became extremely effective through her bespoke C.A.C. method.
Fusing principles of coaching, strategy, and image consulting meant that no two clients got the same experience. And career coaching always included life coaching, branding sessions, public speaking lessons, etc. Clients wanted better jobs or more money but struggled with harsh work environments, limiting beliefs, and a lack of executive presence.
Every client who works with Adriana is smart, capable, and ambitious. But they often struggle with how to display their capabilities. Adriana knew this because she went through her own journey as a young professional.
At the Elan Principle, we’ve worked with hundreds of women on their journey to living their version of a beautiful and fulfilling life.
Elan (noun): vigorous spirit or enthusiasm